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BETHESDA, MD, April 6, 2020 — sā, Inc., a data security startup, announced today that they have launched the commercial release of their software, sā CEFS. sā CEFS is the company’s flagship software product that imbues data with its own awareness using Artificial Intelligence, enabling data to protect itself from malware, including ransomware. 

“These are crazy times with the COVID-19 pandemic changing the way business is conducted. Hackers are actively taking advantage of changes in operations for small and medium-sized businesses, banking and especially healthcare,” said Ahmed Masud, CEO, and Co-Founder of sā “Attackers are preying on the fear and confusion of everyone.”

sā has been working on solving the problem of data security for the past two years. In giving  data the ability to protect itself from unauthorized changes, CEFS compliments holistic approaches to data security; that includes traditional cybersecurity and best practices.

“It works on anything, with anything, including old, sundowned legacy systems and data that is critical to operations but near impossible to protect,” added Ahmed Masud. “Whether you have a complete and comprehensive cyber security program or you are a small business with a shoestring budget, your data is at the heart and core of your business.”   

CEFS is the first of its kind solution that protects the data using the data. The entire system can also sit on top of Hyperledger Sawtooth blockchain to ensure complete and immutable audit logs, which can be used to inform business operations and for regulatory compliance.   

“sā is using next-gen technology to make comprehensive data security accessible and affordable for any sized business,” said Larry Suto, CISO. “This is absolutely a game changer in the fight against hackers. With sā, any business will be able to maintain their data’s security, availability, confidentiality, and integrity – with ease.” 

About sā

Based in Bethesda, Maryland, sā uses Artificial Intelligence and blockchain to empower data to be self-aware, self-healing, and self-defending. It is the only effective solution to ransomware, other malware, phishing, insider threat, and what they have termed “curiosity clicking”. For more information, please visit 


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